I'm Not Baby Anymore

And Our Label officially returns to ready to wear with I’m Not Baby Anymore, a bold new collection introducing updated tops, a reintroduced skirt silhouette, and structured printed bags. This launch responds directly to continued requests from our Instagram and TikTok community for more wearable, everyday pieces that still embody the brand’s hyper feminine identity.

While And Our Label is known for bespoke gowns and couture silhouettes, this collection expands the offering into accessible, elevated staples. The goal is to provide pieces that allow wearers to experience the power of femininity outside of formalwear. You do not need a ball gown to feel transformed. Feminine expression can exist in daily life.

The Concept

I’m Not Baby Anymore explores the balance between adulthood and remaining young at heart. It examines the tension between growing up and holding onto softness. As children, we often aspire to maturity. As adults, we are told to preserve youth. This collection lives in that in-between space.

Visually and conceptually, the collection references the pre-transformation moment in a magical girl series. The characters are at the arcade, building confidence and making decisions before stepping into their full power. These are those clothes. Wearable, grounded, but charged with identity.

A key muse during development was Princess Diana. Her public life reflected duality. Youthful and mature. Vulnerable and powerful. Traditional yet emotionally resonant. That contrast informed the tone of this collection. Hyper feminine and overtly girly, yet intentional and self-aware.

What’s Included in the Collection

New Tops

The collection introduces multiple new tops designed for everyday wear:

• Fitted “baby” tees that sit close to the body
• Boxy sweaters that balance structure with softness
• Knit jacquard sweaters that elevate nostalgic motifs into statement pieces

These silhouettes are designed to be styled casually or layered into more expressive looks.

The Reintroduced Skirt

A core highlight is the return of a skirt silhouette to And Our Label’s ready-to-wear offering.

• Billowing red power mesh
• Stretch waistband for comfort and adaptability
• Movement-focused construction

The skirt is designed to pair effortlessly with the new tops while still functioning as a standalone statement piece.

Structured Printed Bags

The collection also introduces structured printed handbags that complement the softness of the apparel. These bags add architectural contrast to the silhouettes and serve as anchor pieces within the palette.

Leather bag charms are currently in development and will be released soon as an additional styling element.

Signature Details and Color Story

The brand’s visual language continues through:

• Pink bows
• Small rosettes
• Hyper feminine detailing

The color palette consists of:

• Pink
• Yellow
• Brown

Together, these tones create a balance between sweetness, brightness, and grounded warmth.

Production Model

All pieces in I’m Not Baby Anymore are made to order, with a production timeline of 1 to 2 weeks.

This model:

• Minimizes waste
• Maintains quality control
• Preserves the intimate, luxury-focused production process And Our Label is known for

Ready to wear does not mean mass production. It remains intentional and carefully constructed.

What This Means for And Our Label

This collection marks a strategic expansion rather than a shift away from couture. Ready to wear will exist alongside bespoke offerings as an ongoing pillar of the brand.

I’m Not Baby Anymore reflects a growing community that wants accessible pieces without sacrificing identity. It is about claiming adulthood while remaining soft. It is about making hyper femininity wearable on an ordinary day.

The collection is available exclusively at andourlabel.com.